The ability to strike a balance between storing massive amounts of data and leveraging that data to drive business decisions is a key priority for many enterprises. Companies realize how much value their data contains and want technology solutions that will strengthen business insight. The need for greater manageability of large amounts of data is evident and Dataupia is aiming to meet that need with a solution that will help enterprises become more agile.

- Dan Vesset
Research Director, Analytics and Data Warehousing Software at IDC

It's simple, really. More data = more opportunities. Dataupia offers the preeminent data warehousing solution for unlocking the power of data. Open access to information is the foundation for driving business innovation, ideas, and discoveries. More detailed information delivered to users allows your business to validate assumptions, make better decisions, see the big picture, deliver better customer service, meet data regulations and ultimately, gain a measurable advantage over the competition.

If you consider the blend of user profiles within most organizations, from line management to business analysts and everyone in between, along with the complex network of applications and tools used to support business decisions—an overwhelming intricacy emerges. Often, infrastructure is built to support one group of users—the result is poor performance for other functions in the company. This happens because each user and each tool drives different technology workloads at the back end—from ad hoc queries, to historical trend analysis. While each of these workloads is very different, they all share one common factor—data. It's the way data is used that separates one group from the other.

BUSINESS REQUIREMENTS DRIVE COMPLEXITY
User Profile	Application/Tools	Workload
Line Management	Enterprise Resource Planning Financial Systems	Parameterized Reporting
Executive Management	Dashboards Scoredcard Analysis	Business Metrics
Business Analysts Marketing Operations	Data Exploration Reporting Tools	Interactive Aggregations
Front Line Operations Compliance Officers	CRM Inventory Management Sales Force Automation	Ad hoc Queries
Business Analysts Marketing	Data Mining Business Planning Forecasting	Historical Trend Analysis
Foundation Layer: Shared Data, Different Usages

Learn how you can unlock the power of your data to extend your key business solutions including:

Customer Service	Online Archive
Data Retention & Compliance	Operational BI
Industry Solutions	Rapid Reporting