Green computing is defined by an awareness of the environmental impact of hardware throughout its life cycle and encompasses manufacturing materials, power consumption, space requirements, and disposal. From 2000 to 2006, energy use by U.S. servers and data centers more than doubled. And if current trends continue, energy use at these data centers will double again by 2011, according to a report by the U.S. Environmental Protection Agency (EPA) delivered to Congress in August 2007. These rising energy costs, space constraints, regulations, and consumer pressures make green computing good business.

"We are noticing that organizations (processing small or large data volumes) are increasingly struggling to find technology that conserves resources by reducing energy consumption, while concurrently increasing processing power," said Krish Krishnan, industry analyst and data warehouse appliance channel expert (www.BeyeNetwork.com). "This challenge will define the future of the data warehousing industry, and Dataupia has already responded with a solution to satisfy the critical requirement of being green on all fronts - cost and infrastructure."

The ability to conserve energy costs and alleviate space constraints provides a distinct business advantage for organizations struggling with limitations in physical resources. The Dataupia™ Satori Server is an extremely economical and environmentally friendly data warehouse appliance that combines processing and storage capacity into one system to save on overhead, power and cooling costs, and space requirements. This all-in-one solution - server, storage, and optimization software packaged as a single data warehouse appliance allows you to reduce your company's environmental footprint by:

Consuming less than 10 percent of the energy than a traditional server;
Lowering power consumption by up to 90 percent by using high-efficiency processors;
Using 50 times less energy than a SAN architecture to house similar amounts of data; and,
Packing more data into a cubic square foot than other solutions to reduce physical space requirements.

Conserving resources and costs in these areas brings benefits to any organization. There are tangible benefits such as increased profitability and less easily measured ones that come from social responsibility and responding to customers' growing environmentalism. In any case, measuring the environmental impact of any technology acquisition is becoming an operational best practice.

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